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Read Changsha and watch the world!

In the last week of March, Yijiang “Spring Tide” blows through Du Fujiang Pavilion throughout the city.”2024 Changsha Fashion Week”, “Du Fujiang Pavilion”, “Seeing Landscapes and Seeing Changsha”, etc., hot social platforms are popular.

From March 23rd to 29th, whenever the twilight arrived, the stars were embracing each other, and Xiangshui had a thousand miles.The models in the pioneer independent show stepped on the drums slowly from the escalator. The ancient charm show, bright lights, and fashionable Chinese clothes perfectly merged history and modern, classics and trends.The Pavilion added a few new ideas of “flowing”.

The night was low, and the shore of the Xiangjiang River reflected the bright face of Du Fujiang Pavilion.Photo by Chen Fei

This time, Changsha Fashion Week was built by Changsha Wangfujing Department Store with Du Fujiang Pavilion. On the first day of the opening (March 24), the topic of the “2024 Changsha Fashion Week” of Douyin reached 5.138 million.If it is said that the pink zebra crossing fashion show in the early morning of the Internet in 2023 labeled a time, and this time the Du Fujiang Pavilion’s Xiangjiang River watch show, it marked a place.

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Compared with the four major international fashion weeks (New York, London, Milan, Paris), Changsha Fashion Week does not have a long history. This year, it is only 11 years old, but it is not difficult to find that the tone of the fashion show of these cities and the historical culture of the city, the city’s historical culture, and the history and culture of the city.The fashion background is not highly consistent.

In 1983, a fashion show held in Dongfeng Theater stunning the entire city. This is the first fashion show in Changsha to officially hold a fashion show in a large theater.At that time, Changsha had opened a gap for fashion, flared pants, dresses, toad mirrors, curly hair, Chanel, catwalk show … constitute a “beauty journey” with a colorful color.

On September 25, 1983, in Dongfeng Theater, a fashion show stunned Changsha City.These beautiful clothing brought a lot of shocks to the audience in that era.Picture source: Changsha Evening News

Changsha Fashion Week, which is directly named by the city, began in 2014 “Show+Parking Lot”.An underground garage show of Wangfujing Department Store blows a stylish spring breeze.”There are many such shows in Beishangguang, and Changsha is not common.” Wei Zhehao, the host of the press conference at the time, also praised the event: “This kind of show saw at the end, not to see which clothes were fancy.How much does it cost to buy it back and wear it, but really understand where fashion originated from and what is suitable for your own fashion? I think the costumes that combine their own characteristics and cultural accomplishment are a kind of fashion that “to be your own” fashion.reflect.”

The concept of “show field+” seems to be the consistent play of Changsha Fashion Week.

In 2015, “Show+Theater”, “Flower See · Discover FamilyPark” began on the 33 -meter long stage. The participation of the drama club and the colorful plants on the stage define the new fashion trend;

In 2021, “Show+Tianxin Pavilion”, the ancient city wall of more than 2200 years of history is rejuvenated under the light and shadow of fashion;

In 2023, “show+zebra crossing”, when dawn breaks, a big show on the Changsha CBD pink zebra crossing is closely connected with urban life, making people exclaim that Changsha can still play like this;

In 2024, “Show Field+Du Fujiang Pavilion”, Changsha Fashion Week “pattern” continued to open, with cities as the scenery, seeing mountains and water, closely combining fashion trends with historical and cultural landmarks, and immersive concepts to build unique citiesExperience.

Previous Changsha Fashion Week.Interviewee confession

In addition to the transformation of the show, the novel and uniqueness of Changsha Fashion Week is also reflected in many aspects, or this is the label of Changsha Fashion Week.”Born to change” in 2016, “Storm Lumping” in 2017, “Essence of Essences and Gods” in 2018, “New Living Method” in 2019 … Just like every year’s fashion is different from last yearEvery year, Changsha Fashion Week is also unique. It has attracted fashion people and brand resources to focus on Changsha and jointly build a tens of millions of traffic platforms. Fashion Week gradually becomes the most anticipated event in March of the Changsha people in March each year.

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“Fashion show is not only for people in the fashion circle, but also to enter the public.”

“The city of Changsha needs to have such a platform to express his fashion attitude.” As the sponsors and continuous operators of Changsha Fashion Week IP, Dong Yan, general manager of Changsha Wangfujing Department Store Co., Ltd., said that Changsha Fashion Week is both bothCreative and individual artists provide a comprehensive stage to show their own emotional value.Dong Yan hopes that everyone who enters the fashion show can experience the true meaning of life here and perceive the fashion vane.

“Volkswagen” can be said to be a significant feature of Changsha Fashion Week. It is not a lonely appreciation in the fashion industry, but everyone can participate in it.Dong Yan said: “A very important concept of Changsha Fashion Monday is‘ a small step forward than your previous life ’.”

What exactly is “this small step”?Entering Du Fujiang Pavilion show, the reporter found the answer.

“New Chinese” clothing is a highlight of 2024 Changsha Fashion Week.Interviewee confession

“This green series of new Chinese style is good, I feel that I am also suitable for wearing.” On the evening of the 23rd, citizens who came to see the show surrounded the show into three layers of three layers.”We are not the main high -end or street goods. The concept conveyed by the show is to tell the people. What is the fashion of this year?The pursuit of artisticness is closely related to the lives of the people.

Go out of the indoor fashion show, break the space 桎梏, and start a catwalk in urban cultural landmarks. This is also a way for Changsha Fashion Week to enter the public.

“During the preparation of fashion weeks every year, our plan has experienced countless overthrows, and finally turned to the ace of the city of Changsha itself.” Hu Xing, Minister of the Marketing Department of Wangfujing, Changsha, said that Changsha culture and historic sites andFashion is put together, deeply connecting fashion and local culture in Changsha, the natural show and today’s popular elements impact. The stylish chemical response is immediately prominent. The unique scene combines to create the most punch -in landmark in Changsha!

At present, study the present.This is another important concept of Changsha Fashion Week.

In order to run this year’s big show, Wangfujing started preparing 4 months in advance.The most important thing is the venue choice.”This year’s show wants to highlight Chinese design and Chinese elements. Du Fujiang Pavilion’s own ancient and modern architectural style, coupled with the unique geographical location of Changsha’s Chinese landscape best, is the best presentation place.” Hu Xing saidJudging from the current response, this fashion week has well explained the theme of “seeing the landscape and seeing Changsha”, and it shows the cultural charm and urban temperament of Changsha.

“In recent years, the reason why Changsha Fashion Week is thinking about the cooperation of these cultural landmarks is in addition to expanding the influence of the entire event of the fashion week, but also hoping to use the elements of these ‘Changsha characteristics’ to through one more special and more special and more more special and more.Interesting forms show more people, and it is also the spirit of the innovation and attempt of the city of Changsha. “Hu Xing said.

2024 Changsha Fashion Week scene.Photo by Chen Fei

“After completing the fashion week of multiple urban cultural landmarks, I will think that Changsha Fashion Week will become a city fashion ceremony. At the same time, it should be mapped into everyone’s life. In the end,” everyone’s Changsha Fashion Week ‘. “Dong Yan said that every part of Changsha can be the branch venue of Changsha Fashion Week, like a beach and lawn somewhere in the Xiangjiang River, in the shop of Changsha Wenhe You, a shop with tea, fashion and theseThe combination of the collision of life scenes, I believe there will be more interesting sparks.

Feel the beauty of life.This beauty is not a single one. The beauty of different eyes must be different. The beauty of everyone blooms here is also different -this is the purest intention of Changsha Fashion Week.

Du Fujiang Pavilion is full of cultural charm and collided with modern fashion pursuing trend pioneers, fully showing the urban characteristics of Changsha tolerance, diversity and pursuit of trends.Photo by Chen Fei

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In February 2022, the “Implementation Opinions of the Changsha Municipal Party Committee of the Communist Party of China and the Changsha Municipal People’s Government on the Creation of the Consumer Center Cities” (Changfa [2022] No. 8) proposed that Changsha will be made into a “fashion capital” and “happy capital”The “Vitality Capital” and “Capital of Leisure”, international consumer center cities.

The origin of fashion is a weather.

After continuous changes and development, Changsha Fashion Week has become a platform for Changsha to display pioneer fashion concepts and creativity. Based on this platform, Changsha allows Changsha to communicate with more international brands. It is also based on this platform to make more excellent China.Brand, Chinese design, and creative forces have been better released. At the same time, it also provides unlimited possibilities and opportunities for more excellent pioneering fashion forces in Changsha linking more excellent pioneering and fashionable power, linking more China and international outstanding brands; the unique charm of Changsha City will beThe excellent design and creativity of Chinese brands are fully displayed and expressed through the show. At the same time, it also allows more people and more brands to discover, understand and appreciate the courage and change of Changsha.

Carry out the heavy responsibility of inheritance and innovation, take history as the cornerstone, with inheritance as the pulse, and constantly explore the fashion pulse of the city -this is the biggest meaning of Changsha Fashion Week.

Changsha Mayi Business Circle.Interviewee confession

Today, Changsha Fashion Week has gone through 11 years, and Wangfujing has been stationed in Changsha for 20 years.Talking about the relationship between Changsha and fashion, Dong Yan said: “For so many years, the only thing in Changsha has not changed is ‘accepting changes’, and the essence of fashion is to continue to change. The things that Changsha has changed is to become more diverse and diverse.”Changsha, which continues to” accept changes “, the future of fashion is full of infinite possibilities.

If a word is used to describe Changsha’s fashion, that is -vitality.

Why does the fashionable Changsha attract young people?”‘People -centered’ I think this is the focus of the concept of Internet celebrity Changsha.” Dong Yan said that the concept of Internet celebrity Changsha has brought a lot of dividends to physical merchants.With the entry of IFS and other, the competition gave physical stores to keep pace with the times, and found its own development direction in the competition. In the end, the development pulse of the city was the same.

Night scenery on both sides of the Yangtze River.Xie Ming Photo Source: Changsha Digital Urban Image Resources Sharing Platform

The river flows, and the magnificent figures of Changsha are reflected in the mountains and rivers. At this moment, Changsha is not only a historic cultural city, but also becoming the intersection of fashion and trend.

Seeing landscapes, we witnessed the natural beauty of Changsha. The scenery of the river is endless and the mountains are overwhelming.Seeing Changsha, it has witnessed the rise and transformation of a city in the fashion field.

Today’s Time Week, as the bright business card of Changsha, not only symbolizes the close connection between Changsha and the world, but also shows the rise of Chinese brands and the creative power of Chinese designers.