The spring equinox has passed, the warmth is getting stronger, and the ice and snow are not resting.

　　Tourism consumption has “heat”

　　At the foot of the Flame Mountain, apricot blossoms bloom.At the “Xinjiang First Spring · Turpan Turpan” held in Toton County, Xinjiang, at the Turpan apricot season event in 2024, tourists are like weaving.”The integration of agricultural and cultural brigades not only enhances the reputation of Tocoson County, but also creates a platform for increasing income and getting rich for the masses.” Chen Haihua, deputy head of Tocoson County, said.

　　On March 20, tourists purchased toys on the Turpan apricot season in 2024.Xinhua News Agency reporter Chen Shuo Photo

　　North of Tianshan, many ski resorts have not disappeared, ushered in another small ski peak.

　　”Since March 10, the ski resort has received more than 3,000 tourists a day, and tourists outside the country have accounted for more than 90%. It is expected that this wave of spring snow can last until mid -April.”Introduce that the resort is expected to be open until May.

　　The shadow of winter in the snow, but the data shows that Xinjiang tourism has made a solid “spring”.By 2024, Xinjiang Tourism “opened the door” -the accumulated reception of 26.6539 million tourists, an increase of 14.07%year -on -year; tourism revenue was 27.761 billion yuan, a year -on -year increase of 51.58%.

　　The business subject is full of energy

　　Upgrade infrastructure, enrich business formats, training employees … The market is dynamic, and cultural tourism enterprises are full of energy.

　　When he saw Zhou Cheng, the person in charge of the Funan Cultural Innovation Park, he was talking hot with business partners.During the Spring Festival, the 40 -acre camp in Urumqi County received more than 2,000 tourists per day.

　　The opening of the door was given to Zhou Cheng. “This year, it plans to invest 10 million yuan, expand the area of cultural and creative parks, introduce large -scale rotary Trojan, outdoor slide and other entertainment facilities to create a comprehensive camping site.”

　　At the Xinjiang Cultural Tourism’s 2024 marketing conference held on the 18th of this month, Ma Yu, secretary and chairman of Xinjiang Cultural Tourism Development Co., Ltd. said: “This year, it will enrich the consumer format and consumer scenarios of the existing scenic spots in the enterprise.Layout helicopters and other facilities to improve the supply system of tourism products. “

　　Snowfields have successively put summer operation preparations on the agenda one after another.Sun Yumiao, assistant to the general manager of Baiyun International Ski Resort, pointed to the snow channel in the distance and told reporters, “Don’t look at it is a piece of snow now. When you come again in summer, you will be green and grass.”

　　Relying on the rich tourism resources of spring flowers, summer, summer, autumn picking, and winter skiing in Urumqi County, Baiyun International Ski Resort explores the full season operation model and uses existing venues to carry out camping and other projects.”Putting water pipes, planting flowers, and adding formats, there are many things, starting after snowing.” Sun Yumiao was full of energy.

　　Policy support see “temperature”

　　At the Xinjiang Conference this year, the government work report proposed that we will strive to achieve 300 million tourists. How can the goal be achieved?

　　”Further improve the quality of service market services in the cultural tourism activities.” According to Yu Jie, the deputy department of the deputy department of the Xinjiang Uygur Autonomous Region Culture and Tourism Department, this year as the year of improvement of the quality of tourism services, it will deepen the special action of “concentric travel” to maintain market order, grasp itSafety production, timely processing complaints, etc. to comprehensively improve the tourism consumption environment.

　　Increase the construction of tourism infrastructure.”This year will accelerate the construction of the city of Hilton Hilton in Tat City and the construction of Wenzhou International Hotel to strive for operations during the year.” Chai Honghua, secretary of the party group of Culture, Sports, Television and Tourism Bureau of Tasheng District, introduced that both hotels were built in accordance with five -star hotels,After completion, it will further enhance the tourism reception capacity of the Tasheng area.